If you’re driving traffic to your website through search engine optimization or any other search engine marketing campaign, conversion tracking needs to be set in place if you want to track internet marketing success.
So many of us forget that business is conversion based they start focusing on being #1 for certain word and they forget that being #1 really doesn’t mean anything if you are not converting the traffic coming to your website into leads, customers or sales.
Tracking conversions is easy, make sure you set them up in your next internet marketing campaign
A conversion doesn’t have to be someone buying a product from your ecommerce store. There are several ways to track a successful internet marketing campaign. And yes they range all the way from an online purchase to getting a user to view a certain page on your website.
Of course you start out with strategy, and then you work your goals into your campaign. The conversions you set, are now measurable to help you understand your audience and how successful your internet marketing campaigns are.
Here are some of the most common conversion goals for internet marketing campaigns.:
- Online purchase
- Form submission
- File download
- Specific page view
Google’s analytics tool is free and has conversion tracking built in. All you have to do is take the time to set it up properly.
If you want to learn more about tracking conversion or internet marketing please contact me and I would be happy to help.